As winners of an international design competition, CHROFI was commissioned to jointly lead a consortium of architects, landscape architects, transport planners, and land economists to develop a Strategic Plan for Parramatta Road with the aim of improving the Road’s social, environmental, and economic conditions.
Parramatta Road connects Sydney’s CBD with Parramatta, an important administrative and commercial centre in western Sydney. The twenty-three kilometre (14 mile) Road is a six-lane traffic artery, notorious for its congestion, pollution, degraded buildings, endless car sales yards, and disused industrial premises.
The brief talks about an upgrade of the Road; our plan provides a vision for the future of Sydney and a method to realize it that starts with Parramatta Road. It is a vision of a twenty-first century city where state-of-the-art transit systems drive civilised urban outcomes, incorporating an integrated set of environmental, cultural, and economic initiatives.
We described our approach as urban judo: a series of accurately targeted strategies that manipulate the forces at play to achieve far greater outcomes than could otherwise be achieved.
In developing this approach, we rejected the widely held notion that Parramatta Road is one of Sydney’s greatest liabilities. Instead, we saw the Road as one of the city’s greatest potential assets since it is flanked by a huge quantity of underutilized land at the demographic and geographic heart of a city beset by urban sprawl and an excessively ‘harbourcentric’ view of its own identity.
Download Paramatta Road Strategic Plan
The strength of the Parramatta Road Project is its innovative approach to urban renewal that goes beyond mere traditional planning approaches. Its focus on economic revitalization of one of Sydney’s most degraded transport corridors through a mixture of levers is to be strongly commended. Importantly, the project is also underpinned by a bold and clear vision.
Mark Quinlan, Executive Director, Property Council of Australia.
The Committee is very impressed with the proposed SydneyCentral concept for Parramatta Road. The creation of a new focus for transport friendly urban development along the Parramatta Road corridor offers an opportunity to accommodate a large portion of Sydney’s future growth in a highly accessible location.
Nick Juradowitch, Chairperson, Royal Australian Planning Institute (NSW) Metropolitan and Environment Committee.
A visionary document that will redefine Sydney in the twenty-first century.
Regina Sonnabend, Co-ordinator Serve City Project, Bauhaus Dessau Foundation, Germany.